I’m Jan Avery, the founder and editor of UpwardBusinessPlan, an independent business publication focused on practical planning and informed decision-making. I created this site after years of observing the everyday challenges faced by entrepreneurs and small business owners, with the goal of making business concepts easier to understand without sacrificing accuracy. My writing emphasizes realistic strategies, careful planning, and adaptable thinking instead of shortcuts or unrealistic promises. I enjoy researching business planning, operations, finance, entrepreneurship, and growth strategies, then turning complex topics into practical guidance readers can apply with confidence. Through UpwardBusinessPlan, my mission is to help individuals build stronger businesses by making thoughtful, well-informed decisions.